Should I use Custom Web Development Services?

David Ugale, Author
Written by David Ugale

What are custom web development services?

If you are in the process of launching a new website or need to take your website to the next level, you might consider using custom web development services. Custom web development includes hiring a skilled freelancer or web development team that can help you develop the functionality that you need for your website. Consequently, this is a service suitable for more complex websites. It might also be appropriate for businesses that want a unique website that stands out from their competitors.

Advantages over DIY services

A DIY service, like Wix or Squarespace, comes with pre-built templates and drag and drop functionality to create a website. These DIY services target non-technical users. Both Wix and Squarespace are great options for simple, straightforward websites. However, a DIY service offers limited functionality. It can only be modified up to a certain point. On the other hand, a custom website matches your exact specifications and requirements. In addition, it can solve problems that a DIY service is not able to.

Technologies used in custom web development

The freelancer or web development team will help you determine what technology works best for you. This might include PHP, JavaScript, MySQL, and other technologies. Or, they might recommend using an existing system, such as WordPress (a Content Management System) or Adobe Commerce (eCommerce), as the foundation for your website. The developer then uses that technology to build your custom website.

Other Considerations

Because a custom built website isn’t limited by technology, it can be optimized for speed or built to work with certain 3rd party APIs. A DIY service, in contrast, may include code that cannot be removed or extended a certain way. Consequently, you might decide to use custom web development for just this reason.

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Originally published February 20th, 2022, updated February 23rd, 2022