Getting Started With Schema.org

November 15, 2017 by David Ugale

Schema.org is a markup schema for structured data that is used to classify the content on web pages to help search engines provide more relevant search results. By incorporating this markup schema into your web pages, you can help search engines to better understand your content and consequently have your web pages appear more prominently in search results. Schema.org is not overly complex and with a little bit of work can add value to your website.

Below is an example of how we incorporated the schema.org Service Data Type into our own website to describe the type of service that our company provides:

<script type="application/ld+json">
{
"@context": "http://schema.org",
"@type": "Service",
"url": "https://www.dayaweb.com",
"logo": "https://www.dayaweb.com/wp-content/themes/dayaweb_v2/img/logo-text-only-100.jpg",
"serviceType": "Website Development",
"category": "Digital Agency",
"provider": {
"@type": "LocalBusiness",
"name": "Daya Web, Inc",
"address": "Long Beach, CA 90806",
"telephone": "562-304-5791",
"image": "https://www.dayaweb.com/wp-content/themes/dayaweb_v2/img/logo-text-only-100.jpg",
"priceRange": "$$$-$$$$$"
},
"sameAs": [ "https://www.facebook.com/dayawebinc/",
"https://twitter.com/dayaweb",
"https://www.linkedin.com/company/daya-web-inc-" ]
}
</script>

For more examples on how to use this markup schema, you can check out the Schema.org Getting started guide.