Web Design Trends in 2023

David Ugale, Author
Written by David Ugale


The web design trends of today are about to become tomorrow’s history. In this post, we’ll explore what the future holds for web design and how you can keep up with it.

The rise of AR

Augmented reality (AR) is a technology that overlays digital content on a user’s view of the real world. It has been around for quite some time, but it has only recently become more accessible. With this increased accessibility comes an increase in popularity among consumers and businesses alike.

For example, in travel, you could use AR to get directions via Google Maps while walking through an unfamiliar city or town; with retail stores like Sephora or Macy’s offering AR experiences where customers can virtually try out makeup products before buying them; and with healthcare providers using AR for surgical training simulations or patient education tools–the list goes on!

Parallax keeps rising

Parallax is a technique that uses the movement of the user’s mouse to create the illusion of depth in a website. It has been around since the early 2000s, but it’s still popular today.

With parallax, you can create an engaging user experience and make your site look more modern by adding some depth to it. Your users will love it!

Interaction design is even more important

Interaction design is even more important. Interaction design is the process of designing for user interaction with a product, service or system. It’s about how users interact with your site and how they use it to achieve their goals.

What does this mean? You need to make sure that your website is easy to use, intuitive and enjoyable for visitors – no matter what they’re trying to do on it!

Slideshows actually die out

Slideshow is a dying trend.

The rise of video in web design is something that has been happening for years now, but it’s expected to continue rising as more people use their phones and tablets to browse the web.

Video offers a more engaging experience than slideshows ever could: it’s easier on the eyes and allows you to see more at once, which makes it ideal for mobile users who are often scrolling through pages quickly or multitasking while they browse.

Design gets more minimalist and simple

The web design trend for 2023 is that designs will get simpler and more minimalistic.

This means that as a web designer, you need to make sure that your site is easy for users to navigate through and understand. You should also pay attention to the colors used in your design because they can have a big impact on how users feel while they’re browsing your site. For example: if there are too many bright colors on one page, it may be overwhelming for some people who find themselves getting distracted by all of those different shades of reds or blues (or whatever color scheme has been chosen). The best thing about this shift towards minimalism is that it allows us all more freedom with what we choose as far as color combinations go–so don’t feel like everything has changed just yet!

High-resolution imagery is the norm

Images are more important than ever, and they’re not just used to convey meaning or emotion. They’re also used to tell stories, which is why you’ll see images in many different formats on the web.

There are three major types of images: photographs, illustrations and vector graphics (a collection of lines). Each has its own strengths and weaknesses when it comes to conveying information visually–and each one has a unique role in helping users understand your content better.

Expect to see some familiar web design trends continue, as well as some refreshed ideas

AR is more popular than ever. You’ll see a lot of AR in 2023, but it’s not going to be as much of an industry-wide phenomenon as it was in 2018 (or maybe even 2019). The novelty has worn off and now people are looking for something different.

Parallax is still a thing and will continue to be until at least 2024! We think parallax sites have been overdone and will go out of style soon–but we don’t know when that might happen because trends change so quickly these days.

Interaction design is more important than ever before because users expect their web experiences to be interactive, engaging, immersive…you name it! It’s no longer enough just having good content; you need an immersive experience if you want your audience’s attention span these days.”


So, what do you think? Are we going to see these trends in 2023? I think so. There are some old ideas that just keep coming back because they work well, and there are new ones that will continue to grow in popularity as they prove themselves useful. But even if some of these predictions don’t come true–or if new ones emerge–there’s one thing we can all agree on: web design is going to be exciting!

Originally published February 2nd, 2023, updated February 2nd, 2023